Cookie Policy

[Version 1.2 05/03/2020]

This policy ("Cookie Policy") forms part of Auction Technology Group's privacy policy ("Privacy Policy") - it is set out separately for clarity. For any data protection queries or requests for personal data please see our Privacy Policy.

Information about our use of cookies

Our website uses cookies to distinguish you from other visitors of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

Strictly necessary cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website and place bids.
Analytical / performance cookies
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that visitors are finding what they are looking for easily.
Functionality cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences for example, your choice of language or region and allow us to customise our site according to your individual interests. These cookies can also be used to make your browsing experience more convenient, for example if you register with us or complete our online forms we will use cookies to remember your details, speed up searches and remember your choice of ‘grid’ or ‘list’ view mode during your current visit and any future visits provided the cookie was not deleted in the interim.
Targeting cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. They are anonymous so cannot be used to identify individuals. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose
Third party advertising and analytics cookies
These are placed by or on behalf of independent advertisers who are advertising on our site or other third parties (e.g. Google) ("third parties"). These cookies may be placed within the advertisement and elsewhere on our site. They are used for statistical analysis by allowing the third party to count how many people have seen the advertisement or have seen it more than once. They might also allow the third party to tailor advertising to you when you visit other websites. Note: we have no access to third party cookies and third parties have no access to our cookies. The third parties that place cookies have their own privacy policies. We note below the third party cookies that are relevant and related information.

When you visit our website, we use the following third party software to place cookies:

Third Party Analytics Software

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

We use the following third party analytics software:

Google Analytics
This allows us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. More details can be found on the Google Analytics Privacy Overview (opens in a new window).
Google Tag Manager
This allows us to collect data from the website in order to pass it to third party analytics and remarketing tools such as Google Analytics and Google Adwords.
This allows us to record website visitors and see where visitors click and scroll. It also provides heatmaps and lets us create surveys and polls for our visitors.
CJ Affiliate by Conversant
Tracking code that is used to track visitors who come to our site from referral sites through our affiliate marketing program.

Third Party Analytics – Functionality Cookies

We use third party functionality cookies to personalise our content for you and make your browsing experience more convenient.

We use the following third party functionality cookies:

Google Optimise
This allows us to test, personalise, and optimise our website in order to deliver the best experience for our visitors.
This allows us to communicate with our visitors via live chat and uses analytics to tell us visitors' browsing history and type of browser they are using.
Salesforce Marketing Cloud
This allows us to track visitor behaviour and tailor email marketing accordingly to provide personalised content.
This is a survey tool that enables visitors to provide feedback on their experiences on the website. This helps us to understand where and how the website could be optimised.
This allows us to create themed landing pages for targeted marketing campaigns.

Third Party Analytics – Display Advertising

We also use third party analytics software to collect data about traffic to our site and how visitors use our site via a display advertising cookie. This is in addition to data collected through the standard analytics implementation noted above. The display advertising cookie allows advertising to be targeted to you based on your preferences, browsing habits on our site, the type of ads you show an interest in and other data the third party may collect from your visits to other sites outside the control of Auction Technology Group.

We use the following features in Google AdWords, Google Ad Manager, Facebook Pixel, DoubleClick:

  • To deliver interest-based ads when you use Facebook and other websites.
  • Facebook Custom Audience
  • Remarketing to show content in ads that visitors have previously visited.
  • Location targeting to show ads relevant to the visitors location e.g. UK auctions to UK residents.
  • Tracking code that associates Google AdWords and Facebook data with our database.
  • Interest based targeting e.g. showing relevant lots and auctions to visitors who may be interested in them based upon browsing history and other information from Google.
  • Device targeting – showing mobile/tablet relevant ads to mobile/tablet visitors.
  • Demographic targeting – e.g. according to age, sex etc.

For more information visit Google's Ad Policy (opens in a new window) or Facebook’s Cookie Policy (opens in a new window).

Blocking cookies and opting out

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Further information on how to set your browser’s cookie preferences can be found in the following links:

If you wish to specifically opt out of the third party advertising cookies you can do by using the Google Ads Settings (opens in a new window), visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads. Alternatively, see Google Analytics' currently available opt-outs (opens in a new window) for the web. If you wish to opt out of targeted Facebook and associated platforms advertising, such as Instagram, you can do so here Facebook Custom Audience (opens in a new window).

You can find out more information on cookies and managing them at and

Changes to our cookie policy

Any changes we may make to our Cookie Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. This Cookie Policy replaces all prior cookie policies or statements.